Castle Beer to become the title sponsor of the Ethiopian Premier League

BGI Ethiopia signed a memorandum of understanding with the EFF Today to become the title sponsor of the Ethiopia Premier League. It was announced in a press conference at the Elele International Hotel this morning that the beer makers will sponsor the league for the next 2 years under their Castle Beer brand.
The deal is reportedly worth 7 million birr ($350k) per year and will see top flight football in the country officially known as the Castle Ethiopia Premier League. BGI Ethiopia marketing director Esayas Hadera and EFF President Juneydi Basha signed the MOU representing their respective parties.
After the signing ceremony Juneydi Basha, President of the Football Federation, stated his belief that the agreement will help strengthen the financial power of the football governing body.
“We believe that the federation needs to be financially strong to successfully assist in the development of the country’s football and to increase its competitiveness in the global market. The deal we signed with BGI Ethiopia Today is part of this initiative. The main purpose of this sponsorship is to assist us financially in the different aspects of the league, from the scheduling process to the prize money given to clubs based on their merit,” the President said.
“Many questions can and will be raised around the sponsorship agreement, especially on the financial details. The deal is relatively new to our country and the questions will be addressed progressively. The basic thing is that such a sponsorship is commenced in our country. We will continuously work to fill gaps and improve our performance.”

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Esayas Hadera, marketing manager of BGI Ethiopia, on his part expressed his happiness that his company managed to seal this important deal and said that the development of the brand of the league will assist in the growth of football in Ethiopia.
“When companies invest in Ethiopia, the benefit goes beyond creating employment and generating tax income to the government. In the developed world, different corporations sponsor sporting events in their country. In sponsoring the Premier League, we hope to help in the development of football in Ethiopia. We want small children to want to become a football player, just like they want to be a Doctor or a Pilot.”
This is the second time that the Federation managed to secure a title sponsor for the League. In 2007/08 season, the league was sponsored by Midrok Investment Group for 1.5 Million Birr ($100k in the year’s exchange rate) and subsequently renamed The Midrok Millennium Ethiopian Premier League. In the 2012/13 season, the league was named in honor of the late former Prime Minister Meles Zenawi despite no financial gains.
The 2015/16 Castle Ethiopian Premier League will kick off in October 27 amid efforts by the federation to raise the status of the competition. The EFF signed similar agreements with the Stat company R&D Group to provide numerical stats about the league, and also agreed with the Ethiopian Broadcasting Corporation to televise selected matches.

Betking EthPL

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Round 1
30 Sep 2022 13:00
WOLKITE
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AMK
30 Sep 2022 16:00
BAHIRDAR
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ELCETRIC
1 Oct 2022 13:00
MEDIN
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GIORGIS
1 Oct 2022 16:00
DIRE
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SIDAMA
2 Oct 2022 13:00
DICHA
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BUNNA
2 Oct 2022 16:00
HAWASSA
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TAFO
3 Oct 2022 13:00
FASIL
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ADAMA
3 Oct 2022 16:00
MECHAL
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HOSSANA
Round 2
6 Oct 2022 13:00
ELCETRIC
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GIORGIS
6 Oct 2022 16:00
AMK
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MEDIN
7 Oct 2022 13:00
BAHIRDAR
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WOLKITE
7 Oct 2022 16:00
ADAMA
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MECHAL
8 Oct 2022 13:00
BUNNA
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HAWASSA
8 Oct 2022 16:00
DICHA
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FASIL
9 Oct 2022 13:00
TAFO
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DIRE
9 Oct 2022 16:00
HOSSANA
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SIDAMA
Round 3
12 Oct 2022 13:00
DICHA
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ELCETRIC
12 Oct 2022 16:00
HAWASSA
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ADAMA
13 Oct 2022 13:00
MECHAL
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AMK
13 Oct 2022 16:00
FASIL
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BAHIRDAR
14 Oct 2022 13:00
MEDIN
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TAFO
14 Oct 2022 16:00
SIDAMA
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GIORGIS
15 Oct 2022 13:00
DIRE
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HOSSANA
15 Oct 2022 16:00
WOLKITE
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BUNNA
Round 4
18 Oct 2022 13:00
FASIL
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MECHAL
18 Oct 2022 16:00
DICHA
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MEDIN
19 Oct 2022 13:00
ADAMA
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GIORGIS
19 Oct 2022 16:00
WOLKITE
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HAWASSA
20 Oct 2022 13:00
AMK
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HOSSANA
20 Oct 2022 16:00
BAHIRDAR
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DIRE
21 Oct 2022 13:00
BUNNA
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SIDAMA
21 Oct 2022 16:00
ELCETRIC
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TAFO
Round 5
24 Oct 2022 13:00
HAWASSA
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DIRE
24 Oct 2022 16:00
FASIL
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GIORGIS
25 Oct 2022 13:00
WOLKITE
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SIDAMA
25 Oct 2022 16:00
MECHAL
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MEDIN
26 Oct 2022 13:00
DICHA
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HOSSANA
26 Oct 2022 16:00
ELCETRIC
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ADAMA
27 Oct 2022 13:00
BAHIRDAR
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TAFO
27 Oct 2022 16:00
BUNNA
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AMK
Round 6
1 Nov 2022 13:00
HAWASSA
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FASIL
1 Nov 2022 16:00
DIRE
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BUNNA
2 Nov 2022 13:00
MECHAL
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DICHA
2 Nov 2022 16:00
WOLKITE
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ELCETRIC
3 Nov 2022 13:00
MEDIN
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BAHIRDAR
3 Nov 2022 16:00
GIORGIS
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AMK
4 Nov 2022 13:00
SIDAMA
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ADAMA
4 Nov 2022 16:00
HOSSANA
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TAFO
Round 7
7 Nov 2022 13:00
GIORGIS
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WOLKITE
7 Nov 2022 16:00
DIRE
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MECHAL
8 Nov 2022 13:00
MEDIN
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ELCETRIC
8 Nov 2022 16:00
SIDAMA
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HAWASSA
9 Nov 2022 13:00
AMK
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BAHIRDAR
9 Nov 2022 16:00
HOSSANA
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FASIL
10 Nov 2022 13:00
ADAMA
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BUNNA
10 Nov 2022 16:00
TAFO
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DICHA
Round 8
13 Nov 2022 13:00
HOSSANA
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HAWASSA
13 Nov 2022 16:00
SIDAMA
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MEDIN
14 Nov 2022 13:00
ADAMA
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DICHA
14 Nov 2022 16:00
GIORGIS
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MECHAL
15 Nov 2022 13:00
BUNNA
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BAHIRDAR
15 Nov 2022 16:00
TAFO
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WOLKITE
16 Nov 2022 13:00
AMK
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FASIL
16 Nov 2022 16:00
DIRE
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ELCETRIC
Round 9
19 Nov 2022 13:00
MECHAL
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SIDAMA
19 Nov 2022 16:00
HAWASSA
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GIORGIS
20 Nov 2022 13:00
MEDIN
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DIRE
20 Nov 2022 16:00
ELCETRIC
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BUNNA
21 Nov 2022 13:00
WOLKITE
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HOSSANA
21 Nov 2022 16:00
DICHA
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AMK
22 Nov 2022 13:00
FASIL
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TAFO
22 Nov 2022 16:00
BAHIRDAR
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ADAMA
Round 10
25 Nov 2022 13:00
MECHAL
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ELCETRIC
25 Nov 2022 16:00
MEDIN
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HAWASSA
26 Nov 2022 13:00
DIRE
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WOLKITE
26 Nov 2022 16:00
SIDAMA
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FASIL
27 Nov 2022 13:00
GIORGIS
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DICHA
27 Nov 2022 16:00
HOSSANA
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BAHIRDAR
28 Nov 2022 13:00
TAFO
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BUNNA
28 Nov 2022 16:00
AMK
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ADAMA
Round 11
4 Dec 2022 14:00
ADAMA
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TAFO
4 Dec 2022 17:00
BAHIRDAR
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GIORGIS
5 Dec 2022 14:00
ELCETRIC
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AMK
5 Dec 2022 17:00
HAWASSA
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MECHAL
6 Dec 2022 14:00
BUNNA
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HOSSANA
6 Dec 2022 17:00
WOLKITE
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MEDIN
7 Dec 2022 15:00
DICHA
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SIDAMA
7 Dec 2022 18:00
FASIL
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DIRE
Round 12
10 Dec 2022 14:00
MECHAL
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WOLKITE
10 Dec 2022 18:00
HOSSANA
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ADAMA
11 Dec 2022 15:00
DIRE
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DICHA
11 Dec 2022 18:00
SIDAMA
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BAHIRDAR
12 Dec 2022 15:00
HAWASSA
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ELCETRIC
12 Dec 2022 18:00
GIORGIS
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BUNNA
13 Dec 2022 15:00
MEDIN
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FASIL
13 Dec 2022 18:00
TAFO
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AMK
Round 13
16 Dec 2022 15:00
BAHIRDAR
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MECHAL
16 Dec 2022 18:00
ELCETRIC
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HOSSANA
17 Dec 2022 15:00
FASIL
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WOLKITE
17 Dec 2022 18:00
BUNNA
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MEDIN
18 Dec 2022 15:00
ADAMA
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DIRE
18 Dec 2022 18:00
DICHA
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HAWASSA
19 Dec 2022 15:00
TAFO
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GIORGIS
19 Dec 2022 18:00
AMK
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SIDAMA
Round 14
22 Dec 2022 15:00
MECHAL
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BUNNA
22 Dec 2022 18:00
FASIL
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ELCETRIC
23 Dec 2022 15:00
HAWASSA
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BAHIRDAR
23 Dec 2022 18:00
GIORGIS
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HOSSANA
24 Dec 2022 15:00
MEDIN
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ADAMA
24 Dec 2022 18:00
WOLKITE
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DICHA
25 Dec 2022 15:00
SIDAMA
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TAFO
25 Dec 2022 18:00
DIRE
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AMK
Round 15
28 Dec 2022 15:00
HOSSANA
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MEDIN
28 Dec 2022 18:00
BUNNA
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FASIL
29 Dec 2022 15:00
AMK
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HAWASSA
29 Dec 2022 18:00
TAFO
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MECHAL
30 Dec 2022 15:00
GIORGIS
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DIRE
30 Dec 2022 18:00
BAHIRDAR
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DICHA
31 Dec 2022 15:00
ELCETRIC
-
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SIDAMA
31 Dec 2022 18:00
ADAMA
-
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WOLKITE

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