Dashen Brewery becomes the official beer partner of Arsenal FC

Dashen Brewery has announced that they have signed a partnership with English giants Arsenal to become the club’s Official Beer Partner. In a ceremony held today at the Intercontinental Addis, the company announced that the deal will run for the next 3 years.

Devlin Hainsworth, CEO of Dashen Breweries, expressed his delight with the ground breaking deal and expressed his belief that the partnership will have huge benefits to all involved parties.

“As you are aware, in the next few weeks the new Dashen brewery in Debrebirhan will start making and selling beer. To mark this bright new future, our overseas owners, Duet and Vasari, have contributed an additional surprise. They have, with their existing relationship with the football club, secured an exciting and ground breaking partnership deal with Arsenal Football Club. So, from this very moment, Dashen is now the official beer partner of Arsenal football club in Ethiopia for the next 3 seasons.”

“The partnership is very exciting for many reasons. It is very good news for football development in Ethiopia, especially at the grassroots level, because several times each season Arsenal and Dashen will bring to Ethiopia both Arsenal coaches and Arsenal legends to work with the federation to develop local coaches and local playing skills. I think we all know that Arsenal play a very pure passing and skillful game of football. Secondly, it’s good news for football fans here in the country, because it will help bring the English premier league to Ethiopian supporters. We also know that Arsenal have a huge fan base here in the country. We will have fantastic consumer experiences, promotions, and different platforms including digital, and ofcourse Arsenal Legends will come to Ethiopia over the course of the next 3 seasons.”

Hainsworth also said that the new deal will help bring Dashen and its consumers Together.

“Our purpose is delighting consumers, and reaching communities, and enhancing Ethiopian progress. And you know, this partnership between Arsenal and Dashen ticks all of these boxes very well. It will also bring Dashen closer to consumers, and closer to beer drinkers who love football. So in conclusion, I think I’m correct in saying that this is a perfect partnership in terms of what both brands represent, that is quality and societal marketing. It will benefit both these brands, and it will ultimately benefit football development in Ethiopia. So it is a win, win, win.”

Greg Dorey, British Ambassador to Ethiopia, on his part stated his belief that the partnership between Dashen and Arsenal will help strengthen the ties between Britain and Ethiopia.

“I personally find it really exciting to be here at the launch of an initiative by two great British brands partnering each other in Ethiopia. There are many ways in which Britain and Ethiopia are linked. You are still our biggest development partner in the world, our commercial links are strengthening, we work very closely in regional security issues and global issues like climate change. Diplomacy used to be very much about government to government relations, but now it’s much much broader than that. And sports diplomacy is an important aspect of what we do, and long ago we recognized the huge passion for sport in Ethiopia. Dashen is one of my favorite beer brands in Ethiopia, so I’m very pleased that Arsenal has selected them as a partner.”

Arsenal chief commercial officer Vinai Venkatesham told Arsenal.com that the partnership will help Arsenal get closer to its fans in Ethiopia and will focus on supporting Dashen Brewery’s community based initiatives with coaches from the club taking part in grassroots football development projects in Ethiopia. “Arsenal has a huge fan base across Africa, and our support in Ethiopia stands out as particularly strong. We are delighted to be partnering with Dashen Brewery, together creating the first regional partnership for a Premier League club, in this rapidly growing and developing territory,” Venkatesham said.

The deal makes Arsenal Football Club the first and only Premier League side to secure a regional partnership in Ethiopia.

EthPL

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Round 1
1 Oct 2023 15:00
ADA
0
0
CBE
1 Oct 2023 18:00
SID
0
1
BUN
2 Oct 2023 15:00
SHA
0
1
WOD
2 Oct 2023 18:00
HAM
1
2
DIR
3 Oct 2023 15:00
HAW
3
3
FSK
3 Oct 2023 18:00
HOS
2
3
MEC
4 Oct 2023 15:00
KDG
4
1
WOL
4 Oct 2023 18:00
EIC
3
2
BDR
Round 2
12 Oct 2023 15:00
DIR
0
1
BUN
12 Oct 2023 18:00
CBE
1
0
HOS
13 Oct 2023 15:00
HAM
1
2
KDG
13 Oct 2023 18:00
FSK
1
1
EIC
14 Oct 2023 15:00
WOL
1
1
SID
14 Oct 2023 18:00
WOD
0
1
ADA
15 Oct 2023 15:00
BDR
2
1
MEC
15 Oct 2023 18:00
SHA
0
1
HAW
Round 3
19 Oct 2023 15:00
EIC
0
1
WOD
19 Oct 2023 18:00
SID
0
1
FSK
20 Oct 2023 15:00
HOS
0
0
WOL
20 Oct 2023 18:00
KDG
3
2
SHA
21 Oct 2023 15:00
MEC
1
1
CBE
21 Oct 2023 18:00
HAW
0
0
DIR
22 Oct 2023 15:00
ADA
2
2
HAM
22 Oct 2023 18:00
BUN
2
2
BDR
Round 4
25 Oct 2023 15:00
SHA
1
3
SID
25 Oct 2023 18:00
DIR
2
3
CBE
26 Oct 2023 15:00
HAW
0
0
EIC
26 Oct 2023 18:00
WOL
0
3
BDR
27 Oct 2023 18:00
KDG
2
2
ADA
28 Oct 2023 15:00
HAM
0
0
HOS
28 Oct 2023 15:00
FSK
2
0
BUN
28 Oct 2023 18:00
WOD
0
1
MEC
Round 5
31 Oct 2023 15:00
HOS
0
0
SHA
31 Oct 2023 18:00
CBE
2
0
WOL
1 Nov 2023 15:00
ADA
2
1
DIR
1 Nov 2023 18:00
MEC
1
0
HAM
2 Nov 2023 15:00
SID
0
1
HAW
2 Nov 2023 18:00
EIC
0
3
KDG
3 Nov 2023 15:00
BDR
0
0
FSK
3 Nov 2023 18:00
BUN
2
2
WOD
Round 6
7 Dec 2023 15:00
DIR
1
1
WOD
7 Dec 2023 18:00
HAM
0
3
FSK
8 Dec 2023 15:00
EIC
0
1
MEC
8 Dec 2023 18:00
SHA
0
1
WOL
9 Dec 2023 15:00
KDG
1
2
BDR
9 Dec 2023 18:00
SID
0
0
HOS
10 Dec 2023 15:00
ADA
2
1
BUN
10 Dec 2023 18:00
HAW
0
3
CBE
Round 7
7 Dec 2023 15:00
WOL
1
0
HAM
7 Dec 2023 18:00
FSK
0
2
WOD
8 Dec 2023 15:00
MEC
2
1
ADA
8 Dec 2023 18:00
BDR
2
1
HAW
9 Dec 2023 15:00
BUN
1
0
KDG
Postponed
9 Dec 2023 18:00
HOS
1
1
EIC
10 Dec 2023 15:00
CBE
2
1
SHA
10 Dec 2023 18:00
SID
0
2
DIR
Round 8
14 Dec 2023 15:00
HAW
0
3
KDG
14 Dec 2023 18:00
WOL
0
2
MEC
15 Dec 2023 15:00
FSK
1
2
HOS
15 Dec 2023 18:00
DIR
1
2
BDR
16 Dec 2023 15:00
CBE
2
1
BUN
16 Dec 2023 18:00
HAM
0
2
EIC
17 Dec 2023 15:00
WOD
1
4
SID
17 Dec 2023 18:00
SHA
1
1
ADA
Round 9
3 Jan 2024 15:00
EIC
0
1
SID
3 Jan 2024 18:00
ADA
0
1
HOS
4 Jan 2024 15:00
SHA
0
0
BDR
4 Jan 2024 18:00
KDG
1
1
MEC
5 Jan 2024 15:00
DIR
0
3
FSK
5 Jan 2024 18:00
HAW
1
2
BUN
6 Jan 2024 15:00
HAM
0
2
CBE
6 Jan 2024 18:00
WOD
2
1
WOL
Round 10
9 Jan 2024 15:00
BUN
1
1
SHA
9 Jan 2024 18:00
SID
0
0
ADA
10 Jan 2024 15:00
MEC
2
1
HAW
10 Jan 2024 18:00
HOS
0
0
KDG
11 Jan 2024 15:00
EIC
1
2
DIR
11 Jan 2024 18:00
BDR
0
0
HAM
12 Jan 2024 15:00
WOL
0
1
FSK
12 Jan 2024 18:00
CBE
0
1
WOD
Round 11
15 Jan 2024 15:00
BUN
1
1
HOS
15 Jan 2024 18:00
BDR
0
2
SID
16 Jan 2024 15:00
WOD
1
2
HAW
16 Jan 2024 18:00
WOL
0
0
ADA
17 Jan 2024 15:00
DIR
1
3
MEC
17 Jan 2024 18:00
CBE
4
1
EIC
18 Jan 2024 15:00
HAM
0
3
SHA
18 Jan 2024 18:00
FSK
0
1
KDG
Round 12
25 Jan 2024 15:00
EIC
1
1
SHA
25 Jan 2024 18:00
MEC
0
0
FSK
26 Jan 2024 16:00
BDR
1
2
CBE
26 Jan 2024 19:00
ADA
3
2
HAW
27 Jan 2024 16:00
KDG
0
3
DIR
27 Jan 2024 19:00
SID
0
2
HAM
28 Jan 2024 15:00
BUN
1
0
WOL
28 Jan 2024 18:00
HOS
1
1
WOD
Round 13
1 Feb 2024 15:00
WOD
1
0
HAM
1 Feb 2024 18:00
CBE
0
3
KDG
2 Feb 2024 15:00
HOS
0
0
DIR
2 Feb 2024 18:00
BUN
3
0
EIC
3 Feb 2024 15:00
MEC
2
1
SID
3 Feb 2024 18:00
BDR
1
2
ADA
4 Feb 2024 15:00
WOL
1
2
HAW
4 Feb 2024 18:00
FSK
2
0
SHA
Round 14
8 Feb 2024 15:00
SID
2
1
CBE
8 Feb 2024 18:00
MEC
0
4
BUN
9 Feb 2024 15:00
HOS
1
0
BDR
9 Feb 2024 18:00
HAW
2
0
HAM
10 Feb 2024 15:00
ADA
1
1
FSK
10 Feb 2024 18:00
SHA
1
1
DIR
11 Feb 2024 15:00
KDG
1
1
WOD
11 Feb 2024 18:00
EIC
0
0
WOL
Round 15
15 Feb 2024 15:00
ADA
2
2
EIC
15 Feb 2024 18:00
HAM
0
0
BUN
16 Feb 2024 15:00
KDG
1
0
SID
16 Feb 2024 18:00
FSK
2
4
CBE
17 Feb 2024 15:00
WOD
0
1
BDR
17 Feb 2024 18:00
SHA
0
1
MEC
18 Feb 2024 15:00
HAW
1
1
HOS
18 Feb 2024 18:00
DIR
1
0
WOL
Round 16
29 Feb 2024 16:00
BDR
0
0
EIC
29 Feb 2024 19:00
DIR
1
0
HAM
1 Mar 2024 16:00
MEC
2
3
HOS
1 Mar 2024 19:00
FSK
2
1
HAW
2 Mar 2024 16:00
WOL
0
2
KDG
2 Mar 2024 19:00
WOD
1
2
SHA
3 Mar 2024 16:00
BUN
3
0
SID
3 Mar 2024 19:00
CBE
4
1
ADA
Round 17
7 Mar 2024 16:00
HAW
3
1
SHA
7 Mar 2024 19:00
MEC
0
1
BDR
8 Mar 2024 16:00
ADA
1
1
WOD
8 Mar 2024 19:00
SID
0
0
WOL
9 Mar 2024 16:00
EIC
0
2
FSK
9 Mar 2024 19:00
KDG
3
1
HAM
10 Mar 2024 16:00
HOS
0
0
CBE
10 Mar 2024 19:00
BUN
1
2
DIR
Round 18
14 Mar 2024 16:00
BDR
3
1
BUN
14 Mar 2024 19:00
HAM
0
3
ADA
15 Mar 2024 16:00
DIR
1
3
HAW
15 Mar 2024 19:00
CBE
0
2
MEC
16 Mar 2024 16:00
SHA
0
2
KDG
16 Mar 2024 19:00
WOL
0
0
HOS
17 Mar 2024 16:00
FSK
2
2
SID
17 Mar 2024 19:00
WOD
2
2
EIC
Round 19
28 Mar 2024 16:00
MEC
1
0
WOD
28 Mar 2024 19:00
BUN
1
1
FSK
29 Mar 2024 16:00
ADA
2
1
KDG
29 Mar 2024 19:00
HOS
2
0
HAM
30 Mar 2024 16:00
BDR
2
1
WOL
30 Mar 2024 19:00
EIC
2
2
HAW
31 Mar 2024 16:00
CBE
1
1
DIR
31 Mar 2024 19:00
SID
1
0
SHA
Round 20
4 Apr 2024 16:00
WOL
1
0
WOD
4 Apr 2024 19:00
CBE
5
1
HAM
5 Apr 2024 16:00
BUN
3
2
HAW
5 Apr 2024 19:00
FSK
1
2
DIR
6 Apr 2024 16:00
MEC
0
0
KDG
6 Apr 2024 19:00
BDR
1
0
SHA
7 Apr 2024 16:00
HOS
2
1
ADA
7 Apr 2024 19:00
SID
0
0
EIC
Round 21
11 Apr 2024 16:00
CBE
2
1
HAW
11 Apr 2024 19:00
WOD
1
1
DIR
12 Apr 2024 16:00
FSK
2
2
HAM
12 Apr 2024 19:00
BDR
1
1
KDG
13 Apr 2024 16:00
WOL
0
0
SHA
13 Apr 2024 19:00
MEC
1
2
EIC
14 Apr 2024 16:00
HOS
1
2
SID
14 Apr 2024 19:00
BUN
0
1
ADA
Round 22
18 Apr 2024 16:00
WOL
0
3
EIC
18 Apr 2024 19:00
BDR
0
0
HOS
19 Apr 2024 16:00
HAM
0
1
HAW
19 Apr 2024 19:00
FSK
0
0
ADA
20 Apr 2024 16:00
DIR
1
0
SHA
20 Apr 2024 19:00
WOD
1
0
KDG
21 Apr 2024 16:00
BUN
1
1
MEC
21 Apr 2024 19:00
CBE
1
0
SID
Round 23
2 May 2024 16:00
ADA
1
0
SHA
2 May 2024 19:00
BDR
1
0
DIR
3 May 2024 16:00
EIC
2
0
HAM
3 May 2024 19:00
BUN
2
2
CBE
4 May 2024 16:00
SID
2
1
WOD
4 May 2024 19:00
HOS
1
2
FSK
5 May 2024 16:00
MEC
3
1
WOL
5 May 2024 19:00
KDG
1
2
HAW
Round 24
9 May 2024 16:00
FSK
0
0
BDR
9 May 2024 19:00
DIR
1
1
ADA
10 May 2024 16:00
KDG
0
1
EIC
10 May 2024 19:00
WOL
1
2
CBE
11 May 2024 16:00
HAW
1
1
SID
11 May 2024 19:00
WOD
1
2
BUN
12 May 2024 16:00
SHA
1
3
HOS
12 May 2024 20:00
HAM
0
2
MEC
Round 25
16 May 2024 16:00
WOD
0
5
CBE
16 May 2024 19:00
FSK
1
0
WOL
17 May 2024 16:00
HAM
0
2
BDR
17 May 2024 19:00
DIR
0
5
EIC
18 May 2024 16:00
KDG
1
1
HOS
18 May 2024 19:00
HAW
2
3
MEC
19 May 2024 16:00
ADA
2
1
SID
19 May 2024 19:00
SHA
1
2
BUN
Round 26
23 May 2024 16:00
WOL
0
3
DIR
23 May 2024 19:00
EIC
4
1
ADA
24 May 2024 16:00
MEC
2
2
SHA
24 May 2024 19:00
BDR
0
0
WOD
25 May 2024 16:00
CBE
1
0
FSK
25 May 2024 19:00
SID
0
1
KDG
26 May 2024 16:00
BUN
6
1
HAM
26 May 2024 19:00
HOS
1
2
HAW
Round 27
30 May 2024 16:00
CBE
2
2
BDR
30 May 2024 19:00
WOL
0
4
BUN
31 May 2024 16:00
FSK
0
1
MEC
31 May 2024 19:00
DIR
1
0
KDG
1 Jun 2024 16:00
HAW
-
-
ADA
1 Jun 2024 19:00
HAM
-
-
SID
2 Jun 2024 16:00
WOD
-
-
HOS
2 Jun 2024 19:00
SHA
-
-
EIC
Round 28
13 Jun 2024 16:00
SHA
-
-
FSK
13 Jun 2024 19:00
HAW
-
-
WOL
14 Jun 2024 16:00
ADA
-
-
BDR
14 Jun 2024 19:00
DIR
-
-
HOS
15 Jun 2024 16:00
EIC
-
-
BUN
15 Jun 2024 19:00
SID
-
-
MEC
16 Jun 2024 16:00
KDG
-
-
CBE
16 Jun 2024 19:00
HAM
-
-
WOD
Round 29
20 Jun 2024 16:00
HAW
-
-
BDR
20 Jun 2024 19:00
ADA
-
-
MEC
21 Jun 2024 16:00
DIR
-
-
SID
21 Jun 2024 19:00
HAM
-
-
WOL
22 Jun 2024 16:00
EIC
-
-
HOS
22 Jun 2024 19:00
KDG
-
-
BUN
23 Jun 2024 16:00
WOD
-
-
FSK
23 Jun 2024 19:00
SHA
-
-
CBE
Round 30
27 Jun 2024 16:00
KDG
-
-
FSK
27 Jun 2024 19:00
SHA
-
-
HAM
28 Jun 2024 16:00
EIC
-
-
CBE
28 Jun 2024 19:00
MEC
-
-
DIR
29 Jun 2024 16:00
ADA
-
-
WOL
29 Jun 2024 19:00
HAW
-
-
WOD
30 Jun 2024 06:00
SID
-
-
BDR
30 Jun 2024 19:00
HOS
-
-
BUN

Standing Table

#
Club
P
W
D
L
Pt
1
27
17
6
4
57
2
27
16
6
5
54
3
27
13
8
6
47
4
27
12
10
5
46
5
27
12
7
8
43
6
26
10
11
5
41
7
27
10
10
7
40
8
27
11
7
9
40
9
26
10
6
10
36
10
26
7
14
5
35
11
26
8
10
8
34
12
26
8
7
11
31
13
26
7
8
11
29
14
27
3
7
17
16
15
26
2
8
16
14
16
26
1
5
20
8

Top scorers chart

#
Player
Played
Goals
1
Hawassa Ketema
26
16
2
24
13
3
Kidus Giorgis
22
11
4
Bahir Dar Ketema
22
11
5
Ethiopia Nigd Bank
25
10
6
Ethiopia Bunna
19
9
7
Ethiopia Nigd Bank
22
9
8
Diredawa Ketema
23
9
9
Adama Ketema
24
9
10
Fasil Kenema
25
9

2023/24 Competitions

competition logo
CAF Champions League
competition logo
CAF Confederation Cup
competition logo
Ethiopian Cup
competition logo
Ethiopian Higher League
competition logo
Ethiopian League 1
competition logo
Ethiopian Premier League
competition logo
Ethiopian U-20 Premier League
competition logo
Ethiopian Women's Higher League
competition logo
Ethiopian Womens Premier League
P